NYTimes.com, RMG launch digital out-of-home partnership
The New York Times began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport…
Academy uses social strategy to get data
The Academy of Motion Picture Arts and Sciences (AMPAS) is planning to take advantage of Hollywood’s biggest night…
Amtrak reaches out to black consumers with travel site
Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to…
LendingTree parent to launch multivertical lead-generation site
Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in the second…
Bacardi awards planning and buying work to KSL
Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media…
Pepsi Center hires mobile marketing firm, plans text initiatives
Kroenke Sports Enterprises, the owner of Denver’s Pepsi Center arena, has named Txtstation its mobile marketing provider. The…
EDeals.com, Valpak partner on printable coupons
Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons. Valpak has more than 100…
Volkswagen names Draftfcb its CRM AOR
Volkswagen of America named Interpublic Group‘s Draftfcb its agency of record for CRM on February 17. The agency,…
Asthma nonprofit launches awareness, treatment PSA during Olympics
The nonprofit Asthma and Allergy Foundation of America (AAFA) launched a PSA-centered effort to raise awareness of the…
O’Charley’s deploys Valentine’s Day e-mail campaign with new AOR
With a new e-mail agency of record at the helm, family restaurant chain O’Charley’s is revamping its e-CLUB…