Atkins – Coupon helps build database
Approach: Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for…
Yahoo spreading Gap Tidings
Gap has teamed up with Yahoo for its new online ad campaign, found at gaptidings.yahoo.com. The microsite allows…
NBC, TiVo team up in bid to combat ad avoiders
NBC Universal Inc.’s recently announced multi-year partnership with TiVo Inc. goes into effect January 1 under which the…
Catterton Partners acquires On Target Media
Private equity firm Catterton Partners has acquired On Target Media LLC, which does business as Healthy Advice Networks.…
FedEx, Atmosphere join on launchapackage.com
FedEx has kicked off a new campaign with Atmosphere BBDO, launchapackage.com, allowing users to upload and send documents…
FTC will collect $7.7 M from violators of Do Not Call list
The Federal Trade Commission is continuing to crack down on companies and individuals accused of violating the Do…
Spotlight conversation: To affinity and beyond
Q: What is your strategy since you took your position at North American Media Group (NAMG) last month?…