Walmart reorganizes to boost global e-commerce capabilities
Walmart has created an e-commerce group to drive global online sales as part of significant structural changes at…
Marketers still missing opportunities with loyalty programs: Survey
The use of loyalty programs is on the rise, but marketers still aren’t connecting to their most valuable…
Time Inc. buys shopping search engine StyleFeeder to diversify revenue stream
Time Inc. acquired StyleFeeder, a shopping search engine, earlier this month in a move to diversify the publisher’s…
Dating sites launch sweepstakes to gain members before Valentine’s Day
Dating sites Date.com, Matchmaker.com and Amor.com have launched a pre-Valentine’s Day campaign, partnering with Internet celebrity and philologist…
Suave launches mom-focused sweepstakes promoting Kids Body Wash
Unilever‘s Suave Kids Body Wash brand launched its “Wash Them Grow” campaign this week, targeting moms. The company…
Red Cross raises $24 million for Haiti via text, builds mobile database
The American Red Cross has garnered more than $24 million through its text-to-donate-$10 campaign for those affected by…
Families Fighting Flu launches social media effort pushing vaccinations
Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its “Be a Flu…
Outback launches first loyalty program with Tim McGraw
Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. It is the company’s first…
Target names vendor partners for e-commerce platform relaunch
National retailer Target has selected a number of vendor partners to help it build and manage a relaunched…
Barkley acquires Blacktop Creative
Barkley has acquired Blacktop Creative, a branding firm. Financial terms of the deal were not disclosed. All of…