Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer
Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus…
Jackson Hewitt promotes Walmart tax-prep kiosks with integrated effort
Jackson Hewitt Tax Service launched an integrated “Big Check” campaign this week to promote its partnership with Walmart.…
Celestial Seasonings launches Facebook quiz app
Tea maker Celestial Seasonings launched its first Facebook application January 5 to promote its new line of green teas.…
Tourism Ireland launches mail campaign to woo US travelers
Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV…
Atkins launches sampling campaign to grow e-mail database
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company’s e-mail…
MLB Network to launch in 50 million homes
On January 1, Major League Baseball (MLB) will launch MLB Network in approximately 50 million cable and satellite…
Google, Apple, Microsoft sued for thumbnail preview images
Cygnus Systems Inc. has filed a lawsuit against Google, Apple and Microsoft alleging that the three companies violated…
Garcia Research, Santiago ROI launch Hispanic market tracking service
Hispanic marketing research firm Garcia Research and Hispanic marketing consulting group Santiago ROI have launched Latinomics, The Hispanic…
Farmers Insurance names Hannigan EVP of independent agency operations
Farmers Insurance Group, parent company of Foremost Insurance Company, has promoted Jack Hannigan to EVP of independent agency…
ComScore launches bricks-and-mortar measurement service with IRI
Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online…