Ad Council, Transportation Department launch drunk driving PSAs targeting women
The Ad Council and the US Transportation Department’s National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk…
HairTech taps Velti for mobile marketing of Hilton’s beauty products
Beauty product maker HairTech International has formed a partnership and begun a campaign with mobile marketing provider Velti…
Zavers, Didmo form partnership for mobile coupons
Kansas City, KS-based Zave Networks, an online and mobile marketing platform, has partnered with Stockholm-based Didmo, a mobile…
Comcast launches expanded online video platform
Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet…
NFL launches concussion awareness PSA
On the heels of the National Football League announcing it will impose more stringent rules for teams to…
Milk organization sponsors online video ads on HighSchoolSports.net
The Milk Processor Education Program (MilkPEP) has launched an integrated campaign targeting the audience of The Ride, a…
Digital shines in 2010 forecasts
Global advertising spending forecasts indicate that the industry can take a small breath of relief looking to 2010,…
DirectMail.com acquires Eagle Direct
Multichannel agency and fulfillment house DirectMail.com acquired direct mail and analytics provider Eagle Direct this month. Terms of…
Chrysler chooses Meredith for CRM
Chrysler Group has tapped Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. This…
Gap looks to grow e-mail list with Casting Call contest
Gap has narrowed the list of entrants in its “Casting Call” contest to 20 finalists. The retailer is…