Draftfcb launches pro bono PSA for Hodgkin’s research nonprofit
Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that…
Group Aeroplan completes acquisition of Carlson Marketing
Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The…
Target’s holiday promotions focus on mobile
Target has launched a slew of holiday promotions and tools for the season. The retail giant has revamped…
KeyBank renews AOR partnership with Purple@Epsilon
KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct…
MTV launches digital abuse awareness campaign
MTV launched “A Thin Line,” an integrated campaign to stop the spread of digital abuse, which is defined by…
The Pita Pit debuts gift card and loyalty program
Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as…
Overstock.com launches “25 Days, 25 Deals” promotion
Overstock.com launched its “25 Days, 25 Deals” holiday promotion this week. Each day from December 1 to Christmas,…
Merkle’s response group chosen by Catholic humanitarian organization
Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle’s Response Management Group on database and fulfillment…
Hoveround chooses iMarketing for SEM and lead gen
Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing…
CRM initiatives balance privacy and relevance
Thirty years ago, customer relationship management existed only in the worlds of list houses and direct mail. Today’s…