Black Friday Email Faux Pas
There’s no doubt: Black Friday is a beacon of light for marketers in the retail industry. In fact,…
Storytelling on Social Media
At the heart of social media is engagement. Few know this better than Don Steele, head of audience…
Panasonic Boosts Family Connections With Technology
Identifying new markets is vital for a company’s survival and growth. In fact, many times it’s the markets…
Intel Reboots Its Marketing Strategy
Intel is a brand that’s synonymous with modern electronics. In fact, the Silicon Valley giant is reportedly the…
Betting on Big Data
Marketers seem to be in a perennial discussion about big data. In fact, so many questions persist, such…
Finally, How to Bring Online and Offline Together
The days of individual marketing channels and disconnected customer experiences are fading away. “If you’re looking at just…
The Analytics of Everything
The definition of analytics today seemingly changes with each moment. Technology pioneer Kevin Ashton is credited for coining…
The Predictive Analytics Playbook
Making the most out of data means pulling the right insights and then using that info to figure…
A Little SOS for SMS Marketing
Here’s an interesting statistic: 94% of SMS messages are opened within three minutes. That’s according to digital marketing…
The Effects of Dirty Email Data
Email remains at the core of many marketing plans, but in the past year more than 73% of…