RH Donnelley emerges from bankruptcy as Dex One
Yellow Pages and local search company RH Donnelley emerged from Chapter 11 bankruptcy protection on February 1 under…
Budco acquires Direct Group divisions
Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February…
Benjamin Moore touches up its e-commerce presence
Benjamin Moore launched an e-commerce site February 1 on which consumers can order custom paint products directly from…
Statlistics, Merkle partner on mobile lead-gen program for print ads
Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain…
CMO hires show focus on direct, digital ROI
A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis…
GlaserDirect awarded instrument buyers list
ZZounds.com awarded GlaserDirect management of its buyer file on January 28. This file contains buyers of musical instruments and…
The iPad cometh
Apple introduced its much-anticipated iPad today. Bells and whistles aside, the biggest news for digital marketers is probably…
Hoveround selects Mercury Media for DRTV buying
Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27.…
Amount of coupons issued, used jumped in 2009
Last year saw the first year-over-year increase in coupon redemption since 1992, according to a report from transaction…
American Express launches loyalty consultancy
American Express has launched LoyaltyEdgeSM, a practice area that will help the company’s corporate clients develop or enhance…