EMusic names Nadler CMO
Digital music club eMusic named Lee Nadler CMO this month. He replaced Kip Morgan, who left the company…
Data drives marketing creativity: Advertising Club panel
The value of customer data is increasing as agencies tailor creative to take full advantage of the information,…
NYT will start charging for access next year
The New York Times announced today that it would begin charging for access to articles on its Web…
Cabela’s names CMO amid management shuffle
Outdoor retailer Cabela’s promoted six executives this week, including naming the company’s first CMO. Patrick Snyder was promoted…
Greco steps down as DMA CEO; group starts search for replacement
John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19…
Infogroup combines Yesmail and Walter Karl Interactive
Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as…
A dose of reality and rigor for PSAs
Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worldsQ: In your new…
CVS launches e-commerce site for Beauty 360
CVS has opened an e-commerce store for its Beauty 360 collection of cosmetic brands. The company has operated…
Lavalife begins DRTV campaign
Dating service Lavalife launched a DRTV campaign in the US and Canada on January 11 to promote its…
Harland Clarke makes integrated, e-mail agency acquisitions
Harland Clarke, a San Antonio, TX-based marketing firm focused on the financial sector, has purchased e-mail firm SubscriberMail…