DRTV products skewered? You make the call
Consumer Reports reviewed 15 popular DRTV-sold products, and many readers responded with snark. Is it fair? The New…
Experian buys Japanese ESP A-Care Systems
Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider…
Zimmerman gets George Foreman business
Applica Consumer Products named Zimmerman Advertising its agency of record for the George Foreman line of appliances on…
Media vet Rutman handling Ad Council media
The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department,…
EDiets.com makes Mercury Media ad AOR, with focus on direct response
EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for…
EDiets.com names Mercury AOR
EDiets.com announced January 4 the appointment of Mercury Media as its DRTV AOR. The agency is responsible for…
E-commerce ready for center stage
Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a…
Aflac to review marketing account
Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will…
Orchard Brands awards Media Horizons insert management
Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. The list company will manage programs…
Cambridge BioMarketing acquires RDVO
Cambridge BioMarketing, an agency specializing in healthcare marketing and communications, said December 17 that it had purchased digital…