Rodale names president, integrated marketing and sales, CMO
Health publisher Rodale announced December 15 has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He…
Campaigns rely on direct mail
Nice piece in the Chicago Current about how direct mail is still popular for political campaigns. I thought…
Kroger applies grocery rewards to its wireless division
Supermarket chain owner The Kroger Co. announced December 15 that customers of its mobile phone service, i wireless,…
Hilton, Virgin America partner on loyalty effort
Hilton HHonors, Hilton Hotels’ loyalty program, has partnered with airline Virgin America on a program that allows members…
INCC acquires Millenium Teleservices
International Consolidated Companies (INCC), the parent company of 121 Direct Response, acquired Millenium Teleservices on December 14. No…
Creative solutions from H&R Block, PRSA, Cole Haan
H&R Block Situation H&R Block wanted to engage the Hispanic community and capture market share during tax season…
InfoGroup launches b-to-b data product
Database marketing giant InfoGroup announced on December 7 it has launched a co-operative database called the B2B DataWarehouse.…
Omni Hotels doubles rewards on rooms booked online to draw members
New members of Omni Hotels‘ Select Guest loyalty program will receive double credits for stays booked on omnihotels.com…
Merkle taps healthcare vet Baskin to lead new market research unit
CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November…
TBWAWorldHealth has a new president
TBWA Worldwide appointed Gary Wenzel president of its TBWAWorldHealth November 12. He had been COO of TBWAHakuhodo in…