Burberry launches social network
The New York Times reported this week on how high-fashion brand Burberry is looking to reach a younger…
NetSuite, InsideView partner on social CRM
Software providers NetSuite and InsideView are partnering to make InsideView’s social media information available through NetSuite’s cloud CRM…
Alterian reports 40% increase in first-half earnings
Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase…
Sports themes score for b-to-b
Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging —…
Arandell incorporates BCC Software to aid IMB transition
Arandell, a printer with catalog clients including Target, Macy’s and Neiman Marcus, has added BCC Software’s Mail Manager…
Groupe Aeroplan to acquire Carlson Marketing
Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating…
Hey honey, I thought of one
My wife has been disappointed by my unwillingness to think of a Halloween costume. But that might have…
Loomis Group enters healthcare partnership
Integrated agency Loomis Group announced a strategic partnership with healthcare consultancy Capella Advisors that will provide healthcare companies…
Nonprofits less likely to use collected data in campaigns: Return Path study
Though three-quarters of nonprofits gather consumers’ names and locations when they sign up for e-mail communications, that’s often…
Customer-centric view to define future CMOs: Forrester
Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence…