Indianapolis Star report on Lilly/Caremark letters
Doctors noted their dissatisfaction with a direct mail marketing arrangement between Eli Lilly and CVS Caremark in an…
New survey on DTC marketing in healthcare
Advamed, a trade assocation for medical technology companies, recently completed a survey with Porter Novelli about direct-to-consumer marketing…
Direct media owners to see rise in ad revenue next year: Magna report
Magna, an agency in the Interpublic Group division Mediabrands, predicted this week that revenue for owners of direct…
Retailers expect to hire more this holiday season
This Yahoo report indicates that retailers expect to hire more seasonal workers this holiday season than last. It’s…
Skin care company Avvaa tests DRTV effort
Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October…
Jones fills EVP slot at Arc Worldwide
Arc Worldwide, the direct marketing arm of Chicago-based agency Leo Burnett, has appointed Nick Jones its EVP, retail…
HSN partners with Motricity for mobile initiatives
HSN is working with Motricity on SMS marketing, using the agency’s Gateway service to manage HSN’s text-messaged daily…
An interesting DRTV development
A group espousing the theory that President Obama is not a natural-born citizen and is thus ineligible to…
Sermo offers online physician panels to marketers
Sermo, a social network for doctors that claims more than 100,000 physicians as members, launched Sermo Panels, which…
CarMD takes DRTV for a spin
CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll…