Nathan Golia
265 posts
We did the mash, against our will
The Oriental Trading Company, a catalog and e-commerce seller of party and novelty products, has launched a microsite,…
Dos and Don’ts: Webserts
Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity…
USPS rescue plan passes House, Senate up next
HR 22, the United States Postal Service Financial Relief Act of 2009, has passed the US House of…
WorldLink managing DRTV ad sales for AmericanLife TV
Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV.…
Petnovations readies new CatGenie DRTV spot for primetime
Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the…
Carolla podcast good test for ad effectiveness
Shortly after I blogged on Adam Carolla’s podcast launch earlier this year, he had a podcast expert on…
Pence replaces Griesemer as Coldwater Creek CEO
Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO.…
One to One Interactive acquires Twelve Horses
One to One Interactive, a digital marketing firm based in Charlestown, MA, has acquired Reno, NV-based agency Twelve…
Multichannel retailers need to incorporate mobile, social
Though the economy has put a squeeze on retailers, advances in technology and consumer preferences have opened doors…
Almost slipped right by me
I don’t know why I never noticed this before, but apparently Adobe has a live promotional link in…