E.L.F. expands relationship with eWay to include social capabilities
E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative,…
Online marketing gets the business
Q: Where does Rutgers Business School spend most of its direct marketing budget? A: We made a decision…
Can you see it?
There’s an interesting nugget buried in this visualization of billion-dollar-plus figures. Found it yet? OK. It’s the fact…
Swoopo — latest fascinating Web commerce venture
I found myself grinning often when I read this article in the New York Times about Swoopo earlier…
Reader’s Digest Association releases restructuring plan
Reader’s Digest Association (RDA) has announced a restructuring plan through which a number of its lenders will take…
NC agency Wildfire bolsters sports presence with buy
Winston-Salem, NC-based agency Wildfire acquired Keystone, a sports marketing agency, last month. The acquisition expanded Wildfire’s existing sports…
OneScreen says it brings DR to online video
A release from Costa Mesa, CA-based OneScreen touts its Media Response product as “a unique solution to allow…
Have you checked The (USPS) List?
By “The List,” I’m referring, of course, to the PDF of “Stations/Branches Identified For Full Study.” For some…
Eight O’Clock leverages AMC’s Mad Men for social push
Coffee brand Eight O’Clock is the primary sponsor of a number of social media pushes for AMC‘s acclaimed…
Valassis Q2 net earnings more than double year over year
Valassis has reported that its net earnings for second quarter of 2009 have more than doubled compared with…