Thinking about the USPS
Today I wrote a postal story, about how service providers work to provide the best all-around ZIP code…
Service providers work to fill voids in ZIP data
With pressures from falling sales to rising postal rates forcing marketers to be more accurate with their direct…
Mail’s multichannel power
Despite rising postage and paper costs, direct mail remains an important part of apparel marketers’ multichannel mix. Developments…
Debunking Insert Media Myths
Leon Henry’s Gail Henry discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits…
No such thing as bad publicity
In discussions I’ve had with DRTV folks, I always ask a variant on this question: Is it good…
Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe
Carolines On Broadway? Situation? Famed comedy club Carolines was having trouble establishing relationships with its online patrons. “The…
New Coastcards may pollinate bars with ad messages
Out-of-home media provider Mediacy Inc. has introduced Coastcards. These hybrids of beverage coasters and postcards allow customers to…
Northern Lights gets DRTV work for Toronto children’s hospital
Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of…
Another DRTV loss: Billy Mays
Thumbs had barely had a chance to cool off following the deaths of Farrah Fawcett and Michael Jackson…
List submission refresher
Just a friendly reminder of the fact that DMNews‘ list inbox always welcomes new list and insert information…