Eclipse launches Hispanic practice; taps MTV vet Habib to lead
Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new…
Ed McMahon dies
Former Tonight Show co-host and DRTV spokesperson Ed McMahon has died at 86. Most well-known in the DRTV…
New NextMark service dynamically updates list counts
NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the…
Appozite launches CheapTweet Stores
Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company’s existing CheapTweet service.…
Engagement metrics evolve beyond CTR along with Web display ad technologies
The New York Times ran an article on May 31 titled “Put ad on Web. Count clicks. Revise.”…
Simpro introduces IVR platform for DRTV
Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice…
Energy drink Guru launches fully social push
Guru, an organic energy drink available in Whole Foods and other health food stores nationwide, has launched the…
Mintel: In-person recommendations trump online
What an interesting study from Mintel — it says: Despite increased online activity, new research from Mintel shows real-life…
Cossette rolls in as new Dorel AOR
Cossette New York has been named agency of record for the recreational and leisure segment of Dorel Industries.…
DazMedia opens West Coast social media practice
DazMedia, a digital agency whose clients include Bayer, has opened a Los Angeles office specializing in social media.…