New Microsoft engine Bing vies for SEM share
On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal,…
Rock-n-roll Snuggie
Rock band Weezer has partnered with Snuggie on a version of the DRTV sensation with the band’s logo,…
Big Microsoft news coming?
Ad Age and others have reported that not only is Microsoft planning to replace its Live Search with…
Spotlight: Tim O’Leary, CEO, R2C Group
Q: A number of people expected DRTV to flourish this year due to the recession. Is that working…
Craigslist CEO sues SC over potential charges
This report in the AP today notes that Craigslist CEO Jim Buckmaster “wants a restraining order to keep…
New bank Ally launches with campaign focused on trust
Ally bank, a newly formed unit of GMAC Financial Services, has launched a campaign with help from BBH…
Startup Mediacy offers ads on magazine cover wraps
Mediacy, a startup launched May 1 from out-of-home ad veteran Michael Gitter, offers advertisers a way to target…
NBC rolls out mobile video ads with help from Kiptronic
NBC shows such as The Office and 30 Rock aren’t just popular on television. The network also makes…
Retail sales fall: Is recovery blunted?
A report that retail sales contracted in April was met with doom and gloom in the stock market…
Penguins fans disappointed off the ice, too
The NHL’s Pittsburgh Penguins are down two games to none in their semifinal series against the Washington Capitals,…