Facebook’s malaise
Recent good news on the Twitter front has marketers all atw—er, all abuzz about its potential as a…
Palm chases word-of-mouth from Stern
It’s been reported that the mobile phone manufacturer Palm is actively courting word-of-mouth marketing by giving its new…
Spam is back on the rise
The New York Times’ Bits blog reported that spam is back on the rise (per Google’s Postini division)…
Around the social world
A UK government official is considering monitoring conversations on social networking sites — for example, Facebook chats. This…
Aegis group will release 5% of its staff
Aegis Group plc, the London-based parent of Carat and iProspect, said that it would cut 5% of…
New iPhone software offers in-app purchases
Apple previewed the new software for its iPhone yesterday. Consumer-focused improvements include copy and paste, picture messaging, and…
A marketer’s lesson plan
Business-to-business marketing is often viewed as office-to-office marketing — that is, a sales rep calls or heads to…
Segmentation focus strong in b-to-b
Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around…
A light at the end of the tunnel?
Yesterday’s massive market rally may appear to be a light at the end of the recession tunnel, but…
Bills are quick on the draw with T.Opportunities
A number of things surprised me about the Buffalo Bills’ signing of wide receiver Terrell Owens. As a…