How long until podcasts supplant radio?
After his morning radio show was canceled, Adam Carolla launched a free, homemade podcast. The first few have…
Reckoning may be coming for retailers
This is not a new sentiment, but I found this video and article at Yahoo interesting. Retail consultant…
DRTV plays lead in campaign strategy
Direct response, in the context of direct response television, used to mean one thing: Consumers viewed the TV…
Trust is the best policy for insurance marketing
Financial services companies entered 2009 in an extremely vulnerable position. The Wall Street crisis soured consumers’ moods on…
When ads become art
Just under a year ago, I interviewed Brian Martin of Brand Connections for a feature I wrote about…
UK agency Dare makes inroads in US
UK-based digital agency Dare Digital is planning to expand into the US market with a New York office.…
Dos and don’ts: Measuring social media
Social media marketing fully emerged in 2008 as a “buzz” channel in marketing. Marketers have worked tirelessly to…
Double opt-in helps build meaty lists
My wife and I went to Chicago for New Years and stopped at the famous (well, to vegetarians…
Media aggregation under scrutiny in NYT Co. lawsuit
Gatehouse Media, a Fairport, NY-based company that owns several local newspapers, has sued The New York Times Co.…