Marketing medical devices
Though ads for pharmaceuticals are ubiquitous on television, billboards and in print, medical device manufacturers — who create…
Do’s and Don’ts: Managing your e-mail reputation
In e-mail marketing, reputation is everything. Users are able to make a decision about your e-mail without even…
NYC explores ads on city property
An AMNY article today reported that City Council speaker Christine Quinn has “floated the idea of selling advertising…
DMA names Hall of Fame inductees
The Direct Marketing Association has announced its 2008 Hall of Fame inductees. They will be inducted during the…
Market savings savvy
The New York Times notes that the average annual savings for American households has been less than $500…
When good ads go bad
After a horrific attack on one of its buses in Canada, Greyhound is scrambling to remove a potentially…
The iPhone Cometh
As an early adopter of the iPhone (my lovely wife gave me one for Christmas last year) I…
Media Source Solutions launches new division
Media Source Solutions, the Florida-based database company, has launched a new division, MC Cubed. The new division offers…
Marketers’ boom town
The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn’t consider them…
Summer is still hockey season
Mike Myers’ new film, The Love Guru, hits theatres this week. The Canadian Austin Powers star (and huge…