What’s up with widgets
Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores,…
Response Media list division merges with SMS
Specialist Marketing Services Inc., the Hasbrouck Heights, NJ-based direct marketing firm, will merge Atlanta-based Response Media’s list management division…
Vacation frustration for marketers
As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports…
Political positioning
As the de facto manager of DMNews‘ always burgeoning [email protected] inbox, I have of course noted the amount…
Choose your weapon
I was beaming on the subway this morning when I flipped open my New York Times Magazine and…
When the warm, fuzzy feeling goes away
Since I began working at DMNews, I always get a warm, fuzzy feeling when I respond to direct…
Patrick O’Rahilly, CEO and founder, Aspen Marketing Services (AMS)
What is the biggest challenge AMS faces today? Educating procurement departments on what value a strong DM agency…
Bare Necessities launches print catalog
Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in…
Nextmark, Marketing Information Services merge
Nextmark Inc. and Marketing Information Network (MIN), formerly competitive providers of mailing list tools and other direct marketing…
Virtual MTV turns to Oddcast for Web-based interactivity
MTV has partnered with Oddcast to use the latter’s Voki platform of speaking avatars on its Virtual MTV…