InfoUSA announces rebranding plans
InfoUSA, the database and list marketer, will rebrand as InfoGroup, effective June 1. A company press release said…
Salesforce platform now on Google Apps
Salesforce.com, a provider of on-demand CRM services, has partnered with search giant Google to offer Salesforce for Google…
Southern Fulfillment Services acquires Pittman & Davis
After an approximately 10-month search, food and gift cataloger Pittman & Davis has been sold to holding company…
B-to-b e-mail lists see dip, but still priciest category
Worldata’s Winter 2008 List Price Index, which examines prices and trends in CPM for lists, found that permission-based…
Enhance e-commerce
Even with growing US economic uncertainty, online retail continues to gain popularity. With more online customers, more multichannel…
Creative campaigns from P&G, AdReady, SendTec
Prilosec OTC: NFL promotion looks to social media Situation: Procter & Gamble has run a Prilosec OTC Super Bowl…
Ready, set, launch
New technology products are released so often, both in the consumer and b-to-b spaces, that it’s easy for…
Showcasing Creative Solutions
Postcards help milk a new market Situation: Last fall, when John Deere’s construction and forestry division launched a…
NextMark releases next version of list transaction software
NextMark Inc. has released version 6.7 of its software platform that can be used to buy and sell…
Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…