Virgin Megastore
New standalone Web site launches Approach: Virgin Megastore tapped Baker & Taylor to design a new VirginMega.com Web…
Insert programs, schools and fun!…?
McDonald’s is under fire for sponsoring a program in which an ad for the fast-food chain was printed…
List prices for e-mail, b-to-c mags and masterfiles drop
Worldata’s fall 2007 List Price Index, released this week, showed that permission-based b-to-b and b-to-c e-mail lists both took…
Hard Rock Hotel & Casino – Pool party goes digital
Approach: The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called…
Aggressive holiday promotions drop CPM of lists: Worldata
Worldata released its Fall 2007 List Price Index yesterday, which provides a year-over-year quarterly comparison of list prices.…