IShares kicks off integrated awareness campaign
IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand…
Publishers expect subscription lift from iPad
Many marketers greeted the April 3 release of Apple’s iPad with excitement, looking to the device for new…
Rite Aid launches loyalty program nationwide
Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a…
Marketers grow internal use of direct and digital
CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead…
Hilton and JetBlue enter loyalty partnership
Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers…
This guy is not a fan of DM
PCMag.com columnist John Dvorak is mad as… something… and not going to take it anymore when it comes…
Overton’s signs affiliate agreement with LinkConnector
Overton’s, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with…
This time it’s personal for database marketers
Marketers across industries are discovering the power of their customer databases as a source of information that can…
MasterCard launches e-commerce site for cardholders
Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site…
Colonial Life works with Maximizer on CRM
Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South…