Canon extends loyalty program to video customers
Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9.…
American Express, Dunkin’ Donuts partner on rewards initiative
American Express began a partnership with Dunkin’ Donuts on April 7 to give members of its Blue Savings…
LifeLock picks McCann for integrated work
LifeLock named McCann Erickson West its creative agency of record on April 8. McCann offices in Los Angeles,…
Live blog: Salesforce.com Cloud2 event
I’m at Salesforce.com’s Cloud2 event this morning. I’ll be doing my best to fill you in on what…
NextMark releases first data card report of 2010
NextMark’s first quarter 2010 Data Card Quality report found 13 list managers posting double-digit increases. These included List…
Miraval Arizona spa launches loyalty program
Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called “Authentic Circle.” Ideocracy…
Cox signs TargetSpot for Web radio ad placement
Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads…
Ace Hardware integrated push differentiates chain from big-box competitors
Ace Hardware will launch an integrated campaign on April 7 including digital marketing, television and radio ads, direct…
Grizzard names Broward its first creative chief
Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer…
Marketers take loyalty to the next level
Customer retention has been an area of marketing focus for many companies this past year. To combat a…