‘Traditional Home’ rolls out barcoded April issue with smartphone bonus content
Traditional Home incorporated barcodes, which consumers can use to view additional content, into its April issue. Marketers including…
Influencers still doing it live
ICOM, a division of Epsilon Targeting, released a study yesterday with some interesting findings on influencers. Specifically, the…
Pulte Homes taps Organic for marketing analytics
Pulte Homes, a homebuilder operating in 29 states, hired Organic for marketing analytics work earlier this month. “[Organic…
AmericInn modernizes loyalty program
AmericInn, a hotel chain with locations in 22 states, launched the “Easy Rewards by AmericInn” loyalty program on…
Calvin Klein Underwear runs augmented reality ads in ‘GQ’
Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine’s April…
Merkle buys Metzner Schnieder, plans to open loyalty practice
Database agency Merkle acquired loyalty consultancy Metzner Schneider Associates on March 22. Terms of the deal were not…
GameStop plans revamped loyalty program, expanded downloadable offerings
Video game retailer GameStop will begin testing a revamped loyalty program in May. It will also expand its…
Superpages feeds small business clients’ coupons to Twitter
Local search engine Superpages.com began feeding its clients’ coupons to city-specific Twitter accounts on March 18. Superpages allows…
Telecoms, movie studios partner on $30M Movies on Demand push
A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies…
Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media
Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement…