ABC updates definition of digital edition
The Audit Bureau of Circulations released new definitions of what comprises a magazine’s digital edition on March 16.…
New York Times takes on Journal in business-to-business campaign
The New York Times launched a business-to-business campaign on March 15 to promote its reach among women, professionals…
Stratmark loyalty initiative targets newspaper subscribers
Stratmark launched “My Reader Rewards,” a program that allows newspaper subscribers to accumulate points with a periodical’s advertisers,…
RMI CEO Stein dies at 58
Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.…
Bottomline Ink acquires Bolt From The Blue
Bottomline Ink, a Perrysburg, OH-based printer, acquired its in-state peer Bolt From The Blue on March 4. Financial…
RBI combines Mardev, DM2 marketing divisions
Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2-DecisionMaker on March 2.…
Razorfish unveils healthcare practice
Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is…
Relationship marketing in the limelight
Razorfish’s John Zell explains how technology and social media have brought CRM to the front of marketers’ mindsQ:…
Infogroup sale to CCMP Capital imminent: report
Database giant Infogroup is in final negotiations to be acquired by New York-based equity firm CCMP Capital Advisors,…
AirWare revamps marketing strategy to include DRTV, paid search
AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and…