Experian to launch enhanced university CRM program
Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle’s PeopleSoft Campus Solutions.…
CitySide Tickets preps TV campaign
CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and…
Atlantic List Co. buys Bush Co.
Arlington, VA-based Atlantic List Company changed coasts to acquire Bush Co, a Christian-focused list manager based in Newport…
IWCO Direct to acquire Transcontinental Direct’s US locations
IWCO Direct, a Chanhassen, MN-based company specializing in direct mail, has acquired the US direct mail operations of…
Kraft hires Epsilon for data, e-mail work
Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web…
Money Mailer names Gramata VP of marketing
Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as…
McCain calls out Census Super Bowl ad
Senator John McCain weighed in on the Census’ $2.5 million Super Bowl ad, with fellow Republican Sen. Johnny…
JCPenney to use direct mail, social to tout jewelry line
JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media.…
DMA names Allen interim president, CEO
The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim…
Razorfish hires Zell to build out CRM
Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency’s…