7 Ways to Liven Up Your Branding
It’s hard not to take marketing seriously—especially if you’re a brand with a reputation to uphold. As a…
Behind IBM’s Digital Data Standard
There’s no denying the impact Big Data is having on the marketing world—there are nearly 2.5 billion Internet…
Fighting for a PLAce in the Sun
Adlucent‘s release today of BuyerPath for Product Ads, a software-as-a-service application for Google Shopping, potentially gives online merchants…
DMA Releases 2013 Annual Compliance Report
The Direct Marketing Association (DMA) releases its 2013 Annual Compliance Report, which showcases DMA’s commitment to ensure responsible…
Connecting with Compulsive Sharers
At some elusive point in time, a significant proportion of smartphone users developed a compulsion to document all…
Creative Conglomerate: Omnicom and Publicis to Merge
Marketing titans Omnicom Group and Publicis Groupe announce a merger to form the largest advertising holding company in…
News Bytes: July 25, 2013
COMPANIES Aimia Pushes All the Right Buttons What is it? Aimia, a loyalty management provider, acquires Smart Button,…
In Search of Excellence
Every campaign starts with an idea. Inspiration can strike at any moment: during an all-nighter fueled by…
5 Ways Marketers Can Govern Big Data
Data stewardship isn’t just about limiting risk. It’s also about driving engagement and delivering outstanding customer experiences. According…
Broadening Horizons One Cup at a Time
For most marketers, a purchase signifies the end of the game. Once a product is purchased, the marketer’s…