TiVo launches analytics unit with first-ever acquisition
TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company, say…
TRUSTe: Consumers wary of mobile privacy policies
A recent online study released by TRUSTe, a privacy management and solutions provider, reveals that consumers don’t yet trust…
IBM updates Customer Experience Suite
IBM has updated its Customer Experience Suite – software designed for CMOs and CIOS that integrates content, business…
Cox widens political advertising reach with Gannett partnership
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett Co, Inc, a media and marketing…
Marin: 18% of paid search clicks come from mobile devices
Marin Software, a digital advertising management company, found in its quarterly U.S. Online Advertising Quarterly Report, that 18%…
Do not disturb
Security Confirmed. On July 9, Motel 6 announced it was implementing Crossbeam Systems, Inc‘s X-Series Security Platform. If…
Merkle acquires 5th Finger
In a move to strengthen its mobile commerce capacities, CRM agency Merkle has acquired 5th Finger, a technology-enabled…
KANA acquires contact center technology provider Ciboodle
KANA Software, Inc. (KANA), a provider of customer service and marketing solutions, has acquired Sword Ciboodle, a provider…
Symphony Advanced Media analyzes the impact of social
Symphony Advanced Media (SAM), a cross-media advertising analytics company, has launched an enhanced media performance analysis platform that…
A&M CMO nurtures firm’s global rise
When Rebecca Baker, CMO of professional services firm Alvarez & Marsal (A&M), walked into the company’s New York…