A&M CMO nurtures firm’s global rise
When Rebecca Baker, CMO of professional services firm Alvarez & Marsal (A&M), walked into the company’s New York…
Expand2Web partners with Cashie Commerce
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings, says Expand2Web…
Jivox launches brand engagement lift technology
Jivox, a video advertising technology company, has added Brand Engagement Lift (BEL) to its interactive video engagement analytics…
Dell partners with Pardot
Pardot, a b-to-b marketing automation software provider, has partnered with Dell to make its software available on Dell…
Neolane’s mobile solution personalizes push notifications
Marketing automation company Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android…
Yesmail Interactive: Retail brands’ direct marketing hits and misses
Infogroup company Yesmail Interactive, an email marketing solutions provider, released the first round of data from its research…
Eyeona, Inc. recruits former Best Buy and Yahoo execs
Eyeona, Inc. has tapped two high-profile execs for its advisory board: former EVP and CMO of Best Buy,…
Epsilon: Open rates for triggered emails soar
Marketing services firm Epsilon and the Direct Marketing Association‘s (DMA) Email Experience Council released the Q1 2012 North…
Payvment debuts one-click Facebook ad purchasing
Facebook e-commerce platform Payvment has launched its one-click Facebook ad buying service to its social dashboard, says founder…
News flash: Adobe Symposium contained no news
On June 13, Adobe held its Digital Marketing Symposium at Alice Tully Hall at Lincoln Center here in…