Omar Akhtar
1157 posts
Twitter’s experimenting with showing users tweets from accounts they don’t follow
A few Twitter users have been noticing tweets in their timelines that aren’t from accounts they follow, or…
Marketers fume as Google removes the Exact Match feature for AdWords
A recent change Google made to its AdWords advertising tool looks like it should be beneficial to advertisers.…
YouTube releases its quarterly report, containing valuable insights for brands
As it ramps up its push towards getting more advertisers, YouTube is publishing a quarterly report full of…
Social media strategist Gary Vaynerchuk is now a judge for Miss America
Social media guru Gary Vaynerchuk has just been announced as a judge for the Miss America beauty pageant…
Facebook now lets advertisers track customers across multiple devices
Facebook is giving its advertisers even more access to customer behavior data, providing tracking capabilities across multiple devices.…
Infographic: How to get more interactions on Google+
Infographic via CircleCount/Digital Information World.
Sprinklr acquires TBG Digital to offer social ads solutions through its platform
Sprinklr just beefed up its social ads offering in a big way by acquiring one of Facebook’s largest…
As global mobile ad revenues nearly double, IAB report shows how ad formats vary across regions
Despite being a small percentage of global digital advertising revenue, mobile advertising is growing at an exponential rate.…
Could Twitter video ads be a better deal for marketers than Facebook?
As more brands expand their social media marketing budgets, the battle for ad dollars between the platforms is…