No more fake page views from machines! Google Analytics introduces “bot-filtering”
If you have a sneaking suspicion that your biggest website visitors are in fact robots, Google has a…
Infographic: The essential guide to formatting all social media ads
Here’s a really helpful guide to creating and formatting ads on every major social media network. Infographic via…
Here’s why you need to think twice before buying an email list
Email marketing platform MailChimp has presented some compelling evidence against going out and buying an email list. While…
With Madbits acquisition, Twitter beefs up its image search capability
Image search search startup Madbits announced yesterday that it had been acquired by Twitter. Madbits is a maker…
Salesforce’s new Journey Builder is the most completely integrated tool in its Marketing Cloud yet
Following closely on the heels of arch rival Oracle’s updates to its marketing cloud, Salesforce trotted out a…
Five important takeaways for marketers from Twitter’s Q2 earnings call
Twitter staged a spectacular comeback with a stellar Q2 2014 earnings report yesterday. The social media giant had…
Google Shopping now features ratings for its product ads
In an effort to look more “native” and authentic to users, Google Shopping is adding product ratings to…
Infographic: 20 captivating stats about content marketing in 2014
Infographic via WebDAM Solutions
InPowered’s “Expert Ranking” tool promotes the credibility of your earned content (and its authors)
When it comes to earned media, not all content is created equal. Good PR pros know that it’s…