Ensighten now offers an all-in-one website testing, analytics and tag management platform
Ensighten is taking on Adobe, Optimizely and other website optimization tools with its new all-in-one website management platform.…
Winners and Losers of The Week 7/18
Every week, The Hub rounds up who’s winning and who’s losing in the marketing tech world. Here’s who…
With Shopify partnership, Pinterest goes from virtual catalog to online shopping site
Given how tailor made the Pinterest user interface is for showcasing products, it was only a matter of…
Video advertising platform TubeMogul’s IPO soars after reduced share price
It was a nervous first day on the market for video ad tech platform TubeMogul, as it recovered…
Twitter makes its own e-commerce play by acquiring payments startup CardSpring
On the same day Facebook started testing its “buy button,” Twitter announced its own foray into the world…
Facebook is testing a “buy button” to directly enable sales within its platform
Facebook is making the shift from being a marketing platform to an all out sales channel by adding…
Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities
Yesterday, Oracle revealed the much anticipated integration of customer data platform BlueKai into its Marketing Cloud solutions. Oracle…
Oracle comes out guns blazing against Adobe and Salesforce at Interact Conference
“Beware of false marketing clouds” intoned Kevin Akeroyd, general manager of Oracle Marketing Cloud as he delivered the…
Infographic: How content marketing affects search engine rankings
Infographic via QuickSprout.