Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn
Oracle Social Cloud joins a select group of platforms that have access to LinkedIn’s API for marketing purposes.…
Forrester report: B2B marketers still struggling to get results from content marketing
The party poopers at Forrester are at it again. First it was social media, and now it’s the…
Why is Twitter shutting off its API for external analytics providers?
Is Twitter being paranoid about controlling its information, or is it positioning itself for a big revenue opportunity?…
Study: For Facebook advertising success, make your ads follow the marketing funnel
When it comes to Facebook advertising, it’s better to have your ads perform a different function everyday, rather…
Act-On adds funnel reports, email integration and content editing capabilities to its platform
Marketing automation platform Act-On is rolling out a host of new features to its multi-channel marketing automation software.…
Web analytics firm StatCounter has a solution to the Google “not provided” keyword problem
Webmasters losing their sanity over not knowing the keyword searches that led to their site finally have some…
40 Under 40: Direct Marketing News names the best young marketers in the industry
Direct Marketing News (our sister publication in the Haymarket Media publishing family) has just announced its 40 under 40…
With new analytics feature, Twitter gives marketers a rich performance evaluation tool
For marketers, celebrities and social media influencers, Twitter has introduced a new set of tweet analytics. The new…
Successful habits of the 25 most socially engaged companies on LinkedIn
LinkedIn and research firm Altimeter Group recently teamed up to conduct a study highlighting the habits of the…