Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms
Market research firm SiriusDecisions recently released a report evaluating the top B2B marketing automation platforms being used by…
By 2016, Google and Facebook will own 15% of the digital advertising market
Google has long dominated the online advertising world, but with its billion-plus user base and rapidly developing mobile…
Google launches online training center for marketers to learn how to use DoubleClick and AdSense
For digital marketers who want to get the most out of Google’s advertising tools, the company is launching…
Watch out Google! Facebook just acquired programmatic video advertising platform LiveRail
It might not be as flashy an acquisition as Whatsapp or Instagram, but Facebook’s purchase of LiveRail is…
Infographic: How to supercharge your inbound marketing using videos
Infographic via Bixa Media.
Advertisers say they expect to increase spending on Twitter instead of Facebook
Ever since it went public last fall, Twitter’s been courting advertisers left right and center with a slew…
You can now use Twitter marketing platform SocialBro for free (if you have under 5000 followers)
Small and medium businesses looking for a Twitter marketing platform can soon get one for free. SocialBro now…
Vine introduces “loop counts” to show how many times your video has been viewed
Users of the 6-second video sharing platform Vine will now be able to view exactly how many times…
Are “likes” completely useless as an engagement metric? This Gartner analyst thinks so
If you’re a social media manager who’s counting “likes” as a measure of how well you’re doing your…
Infographic: The 6 biggest acquisitions of the year (that marketers need to know about)
Infographic via Kapost.