Website optimization platform Optimizely acquires machine learning startup Synference
Website optimization and A/B testing platform Optimizely announced today that it has acquired Synference, a machine learning startup…
With Ensighten Mobile, you can change your mobile apps functionality without going to the developer
Tag management platform Ensighten is making it easier for marketers to bypass the IT department. With its new…
Facebook rolls out ads for its right-hand column
Facebook is giving advertisers prime real estate on its platform as it rolls out its new right-hand column…
Infographic: Does video marketing have a greater ROI than text-based content?
Infographic via Vidyard.
Sitecore partners with ADAM software to provide high-end digital asset management to enterprise customers
Customer experience management platform Sitecore announced today that it is partnering with digital asset management tool ADAM software.…
Oracle Eloqua partners with Leadspace to enable lead targeting through social data
Following its partnership with Marketo, San Francisco-based B2B lead targeting platform Leadspace is now integrating with Oracle’s Eloqua…
Yahoo CEO Marissa Mayer falls asleep, misses meeting with key advertisers at Cannes
Marissa Mayer really is having the worst time in the south of France. Last week at the Cannes…
Infographic: 10 essential tools to track your social media data
Infographic via infographicworld.
Walmart responds to negative NYT article with this genius combination of PR and content marketing
Say what you will about how evil Walmart is, but its response to this negative mention in the…