Perry Simpson
501 posts
What CES Revealed for Marketers
Image source: Thinkstock As futuristic tech conferences go, this year’s Consumer Electronics Show in Las Vegas was among…
New Xbox Campaign Bridges Content Marketing and Personalization
Image source: Wunderman Recent years have presented marketers with a difficult question: What do you do with all…
Internet Shutdowns Threaten International Marketing
Image credit: ThinkStock Silicon Valley is leading the charge in bringing internet to the developing world through projects…
The Home Assistant Arms Race Heats Up
Image source: Thinkstock The Internet of Things had a hard 2016, in contrast to 2015, when you couldn’t…
The Top 15 DMN Articles of 2015
Here it is, the last week of 2015. It’s been a good year for marketing, and a great…
IoT Seemed Less Exciting in 2016
The internet of things was the talk of the town in 2015, but 2016 saw the trend give…
The Robots Took Over in 2016
Artificial intelligence is probably the most hyped and misconceived trend in recent memory. Especially for marketers, who can’t…
Ad Blocking is the Best Thing to Ever Happen to Marketing
Image © Thinkstock Marketers have long labored under the assumption that people care about their messages. Some do,…
Fixing the Fractured Funnel
Marketers often speak of the customer journey, the linear path a customer takes from consideration, to research, to…
Why Twitter Live is Good for Marketers
Twitter recently announced its official answer to Facebook Live by adding live streaming functionality to its native Android…