Four Things A Buyer of Vine Must Do To Save It
Mere weeks after its death sentence, it seems the beleaguered video social network Vine may not get the…
Twitter’s Bad Press Isn’t Deterring Advertisers
All press has been pretty much bad press for Twitter lately. It’s struggled to drive growth in nearly…
5 Reasons Why Vine Failed
Few social networks were as timely and instantly successful as Vine, Twitter’s other video sharing service, which debuted…
Why Facebook Messenger Will Win Out
A new chapter is unfolding in the ongoing messenger apps narrative. Major finance brands like American Express and…
Consumer Shifts Changing Marketing From Lesser Discussed Places
Marketing media often talks about shifts in consumer behaviors, and how those shifts are changing the way marketers…
The DMA Announces Data Standards 2.0 Initiative
This week, during its annual &Then conference, the DMA announced its commitment to an industry-wide initiative to overhaul…
Bots May Be Contributing to Trump’s Post-Debate Success
Trump has been the dominant candidate on Twitter practically since his campaign began, so it’s not surprising to…
Why Would Anyone Want to Buy Twitter
Three big names dominated the news cycle at the turn of the month because of their prospective bidding…
The Five Tech Advancements Powering Retail into the Future
Technology can sometimes be painted as an enemy to brick-and-mortar retailers. After all, it’s been consumers’ increasing (and…
Tracking the Advancement of Retail Strategy
Conversation can get a bit negative when discussing the state of retail, even though there are myriad companies,…