Perry Simpson
501 posts
Retail Review: Best Buy’s Chloe
It’s been a little over a year since Best Buy announced its most famous associate, Chloe. Chloe works…
Why Retailers Need to Pay Attention to Groupon’s Emails
The scope of crossover that Amazon’s emails has with other retailers is almost difficult to comprehend. That’s why…
The Age of Virtual Assistants is Upon Us
Google announced a number of new products at its 2016 Hardware event in San Francisco, including its new…
Brave, and the Next Phase of the Ad Blocking Saga
Publishers and users are at an en passe. Users hate ads, so they block them. They have their…
The Double Edge of Gamestop’s Ship-From-Store Program
Gamestop is currently in the news for the success it is enjoying from its ship-from-store program. By partnering…
4 Ways Brands Can Participate in Geek Culture
Two important events are about to converge in the geek/nerd community: gaming’s Fall launch season, and the releases…
“Ad-Free” Apps Are Probably Never Going to Be A Thing
“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads…
Marketers Need to Rethink Digital Advertising
Google has spoken: operators of websites with mobile pop-ups will be punished come the beginning of 2017. Marketers…
What Makes an Email Great
Min Kim, web art director at publishing company Bobit Business Media, launched Email-Gallery.com in August 2009 as something…
Why Email Makes for a Poor Personal Comms Tool
I can write all day about the value of email for businesses and their marketers. I have done…