Ikea’s Greene-Sykes on Authenticity and Female Empowerment in Business
Women face innumerable challenges in business, and that goes double in heavily male saturated industries like marketing. As…
Four ways to future-proof your omnichannel strategies
The idea of omnichannel remains simple at its core: a seamless, continuous, one-to-one, personalized shopping journey. “The ‘omni’…
Spotlight On: Google I/O
Google’s annual I/O conference is nearly upon us. The two-day event—where the tech conglomerate often unveils the latest…
The marketer’s guide to the windfalls and pitfalls of the Internet of Things
I know what the Internet of Things is. Everyone does. Everyone? Surely not the person who thought “internet…
How Brands Can Participate in, and Excel at Mother’s Day Festivities
Nearly a week out, and marketers are already having a field day with Mother’s Day. They should, of…
Why Having Fresh Data is Better than Driving Daily Action
During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed how marketers can better access…
Virtual Reality is the Next Big Thing, So Brands Should Back Off
Though it’s been an existing (if stagnant) segment of the gaming technology market for many years now, virtual…
Taking Action on Your Customer Data
During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed the new role of data…
Breaking the Cycle of Competition Among Women in Business
There’s a prevalent and disruptive culture of competition among women in business. During DMN’s 2016 Marketing Hall of…
Becoming a Customer-Obsessed Marketer
Customer centricity is all the rage in today’s world of marketing; a world where technologically empowered consumers expect…