The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans
Historically, the Grammy Awards haven’t been kind to hip-hop artists or their music. The rap portion of the…
In 2015, Digital Went Mainstream
Here, on the cusp of 2016, it’s hard to imagine digital marketing as a fringe or niche aspect…
3 Abstract Aspects of Digital Culture
As digital culture continues to exert its dominance over business and commerce, millennials and other digital-oriented consumers will…
Marketing’s Toughest “Boss” Battles
The toughest challenge gamers face in video games is the boss fights. These climactic encounters are often designed…
The Secret Life of Top Marketers
Like most professionals, there’s more to a marketer than their mastery of their craft. Marketers are cool, interesting…
Is Your Customer Loyalty Level as Hot as Chipotle?
Like most Monday afternoons, I sat outside Fashion Institute of Technology enjoying my lunch: a burrito bowl from…
The Two Faces of Trends-Based Marketing
Pop culture’s influence on consumers make the “latest,” “hottest,” and “trendiest” especially attractive to many B2C marketers. Certain…
Top Marketers Dish on the Top Trends in the Industry
Every marketer has an industry trend that they feel a particular affinity toward, be it content marketing, mobile,…
Four Truths That Should Go Without Saying in Modern Marketing
The year 2015 has been one of change and revolution, both in- and outside marketing. As we approach…