Google’s Rebranding Dominates Twitter
Google dominated Twitter trending lists throughout Tuesday after founder Larry Page announced the launch of Alphabet, a new…
Why Fantastic Four Is a Cautionary Tale—for Marketers Especially
Marketers know better than anyone: If you do nothing else, at the very least listen to the people…
The Unforeseen Consequence of Predictive Analytics
The once fringe predictive analytics models are now sweeping through the marketing technology landscape. This smart data gives…
Disney Fuses Content and Influencer Marketing to Take Muppets Viral
Blurring the lines between content and influencer marketing, Disney commanded Twitter’s attention throughout Tuesday with news of the…
Looking Back at a Year’s Worth of Mobile Iteration
The next wave of mobile hardware and technology offerings approaches, and with it a host of new devices…
The Approaching New Mobile Season Heats Up on Social
The weeks between late August and early November usually comprise of back-to-school marketing, numerous conferences and trade shows,…
Answers to Three Key Questions About Video
Like mobile and social, video is highly regarded as a channel of the future, largely due to millennials’…
Ashley Madison Remains the Talk of the (Virtual) Town
If there’s one thing marketers wouldn’t mind disappearing from the newscycle it’s data breaches and hacks. Large-scale, high-profile…
The Quirks of Successful Young Marketers
Every year for the past three years, Direct Marketing News has identified and highlighted top-performing marketers who demonstrate…