Perry Simpson
501 posts
National Small Business Week Makes a Splash on Social
More than half of Americans either own or work for small businesses. And according to the U.S. Small…
Rising Stars Dish on What’s New and Next in Marketing
Consumers are inundated with information and options. Their inboxes are full, their phones and watches are too smart…
Marketers Share Their Social Side at the 2015 Marketing Hall of Femme
James Brown famously sang, “This is a man’s world” in his 1966 hit song, It’s a Man’s Man’s Man’s…
Illuminating Marketing Lessons From Obscure Sources
These days marketers have more customer data and tools for engagement than they know what to do with,…
Preparing for the Mini-Mobile Wave
With the release of the Apple Watch—and Google’s recent update to its Android Wear software—the wearables market looks…
When Women Thrive, Businesses Win
In celebration of our 2015 Marketing Hall of Femme honorees, Direct Marketing News teamed up with global consultancy…
3 Things Marketers Can Learn From Marvel
Disney-owned Marvel Studios has become the premier brand in superhero action movies. Titles such as 2008’s Iron Man,…
Superlative Marketing Lessons From 10 Notable Brands
A duality exists when it comes to big brands, their marketing efforts, and the effects those efforts have…
Female Empowerment Dominates Twitter
Twitter serendipitously erupted in female empowerment discourse Tuesday afternoon; just in time for the 2015 Marketing Hall of…
4 Trends Marketers Should Monitor for Potential Disruption
The future of marketing isn’t easy to predict. Sure, marketers can guess—with a fair bit of accuracy—what concepts…