The Lexicon of Omnichannel Marketing
Cross-channel marketing; integrated marketing; multichannel marketing; omnichannel marketing. Each of these terms rose to prominence as a response…
Mobile Live Streaming Craze Showing No Signs of Slowing Down
In just a few short weeks, live streaming mobile app Meerkat and its Twitter-owned direct competitor Periscope have…
The Subtle Differences Between Gen Y and Gen Z
Millennials are widely considered the most powerful generation of consumers since the Baby Boomers, and for good reason.…
Google Gamifies Maps for April Fools, and Wins the Web
Google seems to have a knack for producing emotive, spontaneous, and intensely viral marketing moments; a talent the…
Jay Z Makes Waves in Music Marketing With Tidal
In what could go down as the most meta marketing moment of 2015, prolific influencer Jay Z unveiled…
Three Ways Collaboration Catalyzes Omnichannel Marketing
At this point, many—maybe even most—marketers recognize the importance of omnichannel marketing. “In today’s world, marketers must pursue…
SXSW Reveals the Latest in Music, Film, Art—and Marketing
Throngs of artists, consumers, and of course marketers are convening in Austin this week to consume copious amounts…
6 Keys to Innovation and Opportunity
Low barriers to entry have flooded many markets with me-too brands, products, promotions, and messaging. This makes it…
The Phablet Is Here to Stay
When Samsung unveiled its flagship Galaxy Note series in 2011, many questioned the practicality of the (then-) obscenely…
Apple Ignites the Web (Again) With the Apple Watch
The Web is still reeling from Apple’s latest keynote, in which the mobile mainstay announced the release date…