YouTube Turns 10 on Valentine’s Day
With Fashion Week and Valentine’s Day around the corner, the Web has more than enough going on these…
Fashion Chatter Is About to Take Over Social Media
With New York Fashion Week looming, social chatter about fashion and fashion brands will see a marked increase…
3 Tips for Future-Proofing Social Strategies
Strategists often discuss social media as yet another channel for marketing and customer engagement, and indeed it is.…
The 10 Most-Talked-About Brands at Super Bowl XLIX
Days later, people are still talking about Super Bowl XLIX ads. From Nationwide’s morbid child-death spot to Budweiser’s…
Missy Elliott Called the Best Play During the Super Bowl
215212442 by YardieGoals Everybody’s talking about the Big Game—that terrible call on the one-yard line, Tom Brady’s fistfull…
Demystifying Marketing Tech
Embracing and adopting new technology was a presiding theme at this year’s Marketing&Tech Innovation Summit. However, it seems…
Consumers Are the Center of the Technology Storm
Technology has been growing exponentially for many years now. Consumer options are directly tied to this growth. Marketers…
The Many Threads of Social Superbowl Conversation
The Superbowl is much more than Winter’s largest sporting event. It has grown into one of the premier…
3 Loyalty Lessons Marketers Can Learn From Musicians
Fostering customer loyalty has long been among marketers’ highest priorities. With expanding choices, and today’s consumers’ general empowerment,…
The 3 Pillars of Customer Lifetime Value
These are odd times. As some traditional publishers fold pricey magazines under the weight of the digital revolution,…