Why Data-Based Marketers Need the Scientific Method
Confirmation bias is a scourge of clean data, and everyone is susceptible to it. Marketers, like anyone else,…
Marketers Need to Talk More about Rights Management on Social
Social media can be a wonderful medium for marketers to connect with their customers, and is a goldmine…
Marketers Need to Create More Video for Facebook. Right Now
The queen of Facebook, Mari Smith, has made a career off of her inherent talent using Facebook as…
Snapchat’s Value Lies in its Discover Platform, Not Ads
Snapchat hasn’t had a great year as a company, despite an impressive IPO. Not terrible by any measure,…
Marketing: From Macro to Microtransactions
At their core, marketers want to help sell things. Products, services, consumer goods, films, music, games. But a…
Using Data to Inform Design
If you’ve never had the opportunity to see Oli Gardner speak, find him in a city near you…
Marketers Still Have Room to Grow Personalization Efforts
Personalization has been a big part of marketing discourse since the advent of digital marketing (and even a…
Tech Marketers Shine on Forbes’ Most Influential CMOs List
Forbes has released its 2017 50 Most Influential CMOs list and, unsurprisingly, many of the spots went to…
One on One: Do SMBs Need Agencies Anymore?
Like other aspects of the marketing industry, agencies have seen their fair share of disruption. From the bevy…
One on One: Tony Chen on the YouTube Exodus
Social networks are turning over a new leaf in their effort to be more transparent and trustworthy spaces…