Perry Simpson
501 posts
Instagram Now Bigger Than Twitter, Tweeters Sound Off
Wildly popular photo-sharing app Instagram has experienced rapid and steady growth since Facebook acquired the company for an…
Most Salient Social Media Marketing Moments of 2014
It’s been an exciting year for social media marketing; some brands have prospered in this ever-changing and highly…
5 Social Media Marketing Myths Debunked
It wasn’t so long ago that some pundits deemed social media little more than a millennial fad—one with only a…
Autoplay May be More Harmful Than Helpful
Video holds a somewhat precarious position in the modern digital marketer’s repertoire. Digital video advertising will eclipse TV…
The P’s and Q’s of Social Branding
Social media is one of, if not the most, vibrant, volatile and financially viable marketing channels in business.…
Ferguson Protesters Aim to Influence Black Friday
Black Friday has existed as both marketing nirvana and the ultimate buyer’s vice for many years now. The…
Exploring the 4 C’s of Content Marketing
As consumer influence over digital media continues to rise, so too does the value of an effective content…
Facebook’s New Changes to Promotional Posts Continue to Anger Marketers
Change in the social media space is seldom well received, especially when it comes to Facebook. Mark Zuckerberg’s…
7 Mobile Marketing Strategies for the Holidays
Black Friday is still weeks away, but many retailers are already feeling the pressure of the holiday craze—and…
Victoria’s Secret Makes a Major Snafu in Its Messaging
Update: Victoria’s Secret has updated the copy of the original image. It now reads “A Body for Every…