5 Executives to Emulate on Social Media
Brand social media accounts will likely continue to rank among the most important tools for successful businesses as…
Marketing Strategy Woes
Marketers have struggled to prove the true impact their department has on the bottom line for some time.…
DMALive: Getting to 360-Degree Insight
While attending DMA 2014, Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Mark Wright, president and CEO at…
DMALive: Social Advocacy and Attribution
During DMA 2014, Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Michael Fisher, president of Yes Lifecycle Marketing,…
In Music Marketing, It Pays to Be Bold
Marketing has always been a complex profession, but the Internet has made it downright difficult. This is especially…
How to Avoid Cliché Holiday Marketing
From fiscal reports and seasonal trends to the chain of back-to-back holidays, a welter of elements contributes to…
Marketing Essentials for 2015
Much has changed in marketing throughout 2014. With 2015 right around the corner, one must wonder what changes…
Creative Marketing Is Good; Useful, Relevant Messages Are Better
The next evolution in digital marketing is fast approaching—a new frontier if you will. We see glimpses of…
Marketers Debate Quality Versus Quantity in Lead Generation
Most marketers agree that lead generation has never been easy. But it’s been further complicated by the disjointed…
Following the Social Buzz Around Dreamforce
Although Salesforce’s annual conference Dreamforce wraps up today, social media buzz around the event may take a while…